Build a Profile That Converts
Your profile is your digital storefront. A well-crafted profile can be the difference between a customer choosing you or scrolling past.
The Perfect Profile Photo
Your main photo is the first thing customers see:
- Use a professional headshot or a photo of you at work
- Good lighting is essential — natural daylight works best
- Smile and look approachable — customers want to work with friendly people
- Avoid logos as your main photo — people connect with faces, not graphics
Write a Compelling Description
Your business description should answer three questions:
- What do you do? Be specific about your services
- Why choose you? Highlight your experience, certifications, or unique approach
- What can customers expect? Set clear expectations about your process
Example of a Strong Description
“With 8 years of experience in residential plumbing, I specialize in leak repairs, bathroom renovations, and water heater installations. I’m a licensed plumber (CIDB registered) and provide a 30-day warranty on all work. I’ll arrive on time, explain the issue clearly, and leave your home clean.”
Avoid These Common Mistakes
- Generic descriptions (“Quality work at fair prices”)
- Spelling and grammar errors
- Promising things you can’t deliver
- Being too brief or too long-winded
Showcase Your Best Work
Your portfolio photos tell your story:
- Show before-and-after shots when possible
- Highlight diverse projects to show your range
- Use high-quality images — blurry photos hurt credibility
- Add captions explaining what you did
Pro tip: Take photos of every completed job. You’ll build a library of portfolio images over time.
Display Your Credentials
Trust markers that matter to Malaysian customers:
- SSM business registration
- CIDB/relevant trade certifications
- Insurance coverage
- Years of experience
- Training or courses completed
Set Competitive Pricing
Be transparent about your rates:
- List starting prices for common services
- Explain what’s included (and what costs extra)
- Update prices when market rates change
Review your profile today with fresh eyes. Would you hire yourself based on what you see?